Annie Lennox: “Sing” for HIV/AIDS Awareness
SING MUSIC VIDEO
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On World AIDS Day, December 1, 2007, a charity record titled “Sing” was released globally to raise money and awareness for the activist HIV/AIDS organization, Treatment Action Campaign (TAC). The organization campaigns for treatment for people with HIV and to reduce new HIV infections.
Singer Annie Lennox teamed up with 22 other female superstar singers to record a song that Lennox had written, “Sing.” Some of the other singers include Madonna, Celine Dion, Pink, Shakira, Dido, Faith Hill, Joss Stone, and Melissa Etheridge. The “Sing Campaign” also encourages people to get involved in the fight against HIV/AIDS by, for example, donating directly to TAC, organizing events to raise money for TAC, hosting the “Sing” banner on other Web sites, raising awareness about the Sing Campaign and HIV/AIDS by word-of-mouth, and educating children in schools about HIV/AIDS. Watch the “Sing” music video on “MySpaceTV Videos.”
As one of the authors of the recently published Population Reports issue on behavior change communication programs (“Communication for Better Health”), this campaign caught my eye for a number of different reasons. First and foremost, the campaign design of using popular music by well-known singers gives the campaign great potential for success. Read the rest of this entry »
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