Indian Condom Commercial Viewed 600,000 Times

January 12, 2008 at 3:04 pm · Filed under In the News, Behavior Change Communication, Condoms, Web 2.0

In this IBN Live news segment highlighting the viral popularity of the so-called “Andhra condom song,” a New Delhi correspondent expresses hope that the exuberant South Indian-style marketing campaign for contraception is doing some good. The video on YouTube has been viewed over 600,000 times, and has received comments from users from all over the world, one who expressed surprise that they “had condoms in india.”

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