Strategic Communication for Behaviour Change Globally:
The Power of the Media

The objective of this global discussion forum was to share effective strategies in the area of popular culture and youth-led media for sexual and reproductive health promotion, drawing on Y-PEER’s expanded, innovative partnerships.

Moderated by Dr. Srdjan Stakic, a behaviour change generalist and the Coordinator of Epidemiology and Public Health at the Yale Center for Public Health Preparedness, the forum consisted of six weekly discussion topics, each co-facilitated by an expert in the specific issue of the week’s discussion. To read the biographies of the forum's moderator and facilitators, click here. More than 515 people from 91 countries - including media professionals, health professionals, researchers, program managers, and youth - joined the dynamic discussion that took place from March 26 to May 4, 2007.

 To read the discussions that occurred or to view forum resources,
click on the weeks highlighted below.
 
Week 1: Sparking Behaviour Change through
the Power of the Media
Facilitator: Tim Thomas, MTV  
 
Week 2: Behind the Screen: Hollywood and
Public Health
Facilitator: Vicki Beck, Hollywood, Health and Society
                              
Week 3: Riding the Airwaves: Radio-based
Interventions
Facilitator: Bill Ryerson, Population Media Centre
Week 4: Acting the Part: Young People in
the Spotlight, Live shows: Theatre and Concert
Co-Facilitators: Dr. Cydelle Berlin,
NiteStar, Ken Hornbeck, EN-ACTE Program at
Emory University, and Colin Dixon, Dance4Life
 
Week 5: Face-to-Face/Screen-to-Screen:
Interactive Media
Facilitators: Amil Husain, UN Millennium Campaign
                                                   
Week 6: In Summary: “What can we do?”
Facilitator: Srdjan Stakic
             
This forum was sponsored by UNFPA’s Division for Arab States, Europe and Central Asia and the INFO Project with support from the Implementing Best Practices in Reproductive Health (IBP) Initiative.      

Knowledge for Health Project, The Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs (CCP), Family Health International(FHI), Management Sciences for Health (MSH), With IT Support from Google.

Disclaimer: The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development, the U.S. Government or The Johns Hopkins University.